Welcome! This is Cheng Lu.
I’m a Ph.D. student in Marketing Science at Olin Business School, Washington University in St. Louis (WashU). I’m advised by Prof. Dennis Zhang. My research interests lie in User-Generated Content (UGC) Platforms, Social Networks, Causal Inference, and Machine Learning.
Education
- Ph.D. Student in Marketing Science, Washington University in St. Louis, 2023 - 2029 (Expected)
- M.A. in Management, London Business School, 2022 - 2023
- B.S. in Economics, Tsinghua University, 2018 - 2022
Research
- Working Papers
- Guangying Chen, Cheng Lu, Tat Y. Chan, Zhengling Qi, Dennis J. Zhang, and Industry Collaborators. “A New Estimator for Randomized Control Trials with Non-Compliance: Theory and Empirical Evidence.”
Runner-up for the 2024 INFORMS Information Systems Cluster Best Paper Award (Top 5%)
- Guangying Chen, Cheng Lu, Tat Y. Chan, Zhengling Qi, Dennis J. Zhang, and Industry Collaborators. “A New Estimator for Randomized Control Trials with Non-Compliance: Theory and Empirical Evidence.”
Teaching
Teaching Assistant - Washington University in St. Louis
- Applied Marketing Research (Undergraduate), FL 2024
- Marketing Research (MBA; Master), FL 2024